PROJECT TYPE

School Project, Academic Research

METHODS

Shopalongs, Netnography, Secondary Research

CATEGORY

Consumer Behavior, Retail

Creative Process & Strategy

For a school project, we had to pick a topic we were curious about and explore it through shopalongs, netnography, and secondary research then present our findings as a fun infographic.

As someone who enjoys browsing the freezer aisle and checking out all the colorful pints, I wanted to know: what actually goes through someone's head when they're choosing ice cream?

I followed three friends on their grocery runs, recording how they browsed, compared options, and made their final picks.

For a broader view, I dug into Reddit threads and YouTube videos to see what people were saying about favorite brands, go-to flavors, and what makes them reach for one pint over another. Secondary research added market context.