Kew Organics

Social Media Marketing

copywriting

graphic design

video content creation

role

Social Media Specialist

channels

Instagram, Facebook, TikTok, LinkedIn

industry

โ€‹Beauty, Wellness

Creative Process & Strategy

My goal was to help Kew Organics build brand authenticity and become an industry leader by sharing informative content through our social media channels. These platforms serve as educational hubs, offering valuable insights into all things skincare and emphasizing the importance of being mindful about what goes onto their skin, empowering them to make the best decisions for their skin health.

We consistently advocated for #proageing and embracing makeup-free beauty through excellent organic and natural skincare โ€” a philosophy that strongly resonated with our target demographic of women aged 30 - 50 while also showcasing how Kew Organics' products and services can fit into their lifestyle or solve a skin issue.

My approach focused on creating meticulously researched, copy-driven posts paired with visually appealing creatives in a varied range of formats like single-image statics, reels and carousels, all crafted to educate, empower and engage our audience.

results

30% increase

in average engagement rate

Improved

brand awareness, organic reach& community engagement

Consistent growth

in follower count

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Who says a face mist is only for dry or dehydrated skin? In the face of humid weather triggering increased sebum production, this powerhouse mist is a game-changer for those with acne-prone or oily skin.

Made with a base of rose hydrosol and armed with antioxidants, super-hydrators and skin-soothing ingredients, itโ€™s truly the ultimate green juice for your skin. It cools, regulates sebum production and keeps your skin feeling and looking fresh with just a few spritzes! ๐Ÿ’ฆ๐ŸŒฟ

โ˜€๏ธ Beat the heat with our fan-favourite: the Deluxe Hydra Nutrient Mist.
Get it here: https://bit.ly/3v5hnrI

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #makeupfree

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No pain no gain? Our Ultrareviv Booster Facial gives you all the gain ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ the pain โ€“ perfect for those who prefer an alternative to extractions.

In this treatment, we did away with extractions and replace it with a gentle yet powerful exfoliant: our organic Sugar K Peel.

Made of glycolic acid derived from sugar cane and citrus fruit acids, this one-of-a-kind peel gently removes the excessive dead skin cells and sebum, creating a fresh canvas for the subsequent treatment steps to work their magic. โœจ

Ready to achieve clear, healthy skin? Book your appointment with us via Whatsapp at 8809 0065.

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #makeupfree

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This International Womenโ€™s Day, we invited 8 remarkable women, ranging from their early 20s to their mid-50s, to share their insights on ageing.

In a world that is obsessed with erasing every line and wrinkle, the knee-jerk reaction tends to be the pursuit of completely removing the natural signs of ageing through aesthetic treatments. But weโ€™ve always been about advocating a pro-ageing approach, where rather than resisting the natural progression of ageing, we want to encourage women to embrace life at every stage through working with age-appropriate skincare and solutions.

Why get rid of laugh lines and wrinkles when they should be worn proud, like badges of a life well-lived?

Find age-appropriate skincare here: https://keworganics.com

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #makeupfree #InternationalWomensDayโ€‹

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Do you throw out expired skincare? ๐Ÿค”

โ€‹#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks

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Love is in the air. ๐Ÿ’• Step aside David Beckham and Victoria Beckham, weโ€™ve got a new power couple on the block and itโ€™s none other than our Intensive Skin Renewal Gel and Clear Skin Treatment Essence.

As protector and healer of the two, Intensive Skin Renewal Gel has what it takes to heal, soothe, protect and strengthen while Clear Skin Treatment Essence complements all those wonderful properties with its ability to hydrate, plump, firm and brighten. Together, with their harmonious blend of benefits, they make a formidable pair that promises a transformative experience for your skin!

Shop our organic goodness online here: keworganics.com

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #makeupfree

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๐ŸŽ„๐ŸŽ Our new gift sets have landed!

With the season of giving almost upon us, we're thrilled to unveil our latest collection of gift sets. Each of these delightful packages have been thoughtfully curated with skin-loving goodness you can gift to loved ones or even to yourself โ€˜cause #selflove amirite?

Grab yours today: https://keworganics.com/collections/festive (or click the link in our bio!)

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #gifts #giftsets

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We bare it all so you can too, with total confidence and authenticity.

In a world full of filters, facades, and the relentless pursuit of ageless beauty, we believe in a different kind of beauty. โ€“ ๐ญ๐ก๐ž ๐›๐ž๐š๐ฎ๐ญ๐ฒ ๐จ๐Ÿ ๐›๐ž๐ข๐ง๐  ๐ฎ๐ง๐š๐ฉ๐จ๐ฅ๐จ๐ ๐ž๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ.

Our mission is to redefine the perception of ageing and offer solutions that help you achieve clear, healthy skin so that you can confidently embrace your bare skin. We believe in authenticity, transparency and the incredible power of going makeup-free, with nothing to cover up.

๐“๐ซ๐š๐ง๐ฌ๐ฉ๐š๐ซ๐ž๐ง๐œ๐ฒ and ๐š๐ฎ๐ญ๐ก๐ž๐ง๐ญ๐ข๐œ๐ข๐ญ๐ฒ are at the core of everything we do. From our honest ingredient lists to our brand ethos of going makeup-free, we live by our values. None of our employees are required to wear makeup to work; in fact, we encourage them to embrace their natural skin. So, when you see our teamโ€™s glowing, healthy skin, itโ€™s because we prioritize physical and mental wellbeing alongside great skincare.

Every ingredient in our skincare line is carefully selected for their purity and efficacy. Weโ€™re passionate about using only the best organic and natural ingredients because we believe what you put on your skin matters. No harsh chemicals, no artificial fragrances โ€“ just natureโ€™s finest working in harmony with your skinโ€™s natural processes. That, together with carefully curated treatments that employ the use of cutting-edge technology, our products work synergistically to help you achieve clear, healthy, makeup-free skin.

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #makeupfree

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What makes our Apple Stem Cell Vitaglow Serum so wonderful for lightening hyperpigmentation and giving your skin that luminosity? The secretโ€™s in its careful selection of ingredients. ๐Ÿคซ

Backed by rigorous research and clinically proven results, every component in this concoction has been chosen for its ability to brighten and protect the skin. Together, they work in perfect synergy to help you achieve clear, healthy skin that glows effortlessly from within.

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #makeupfree

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Weโ€™ll let you in on the secret to clear, healthy skin: a strong and healthy skin barrier.

Read on to find out why that is so!

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #makeupfree

โ€‹ยฉ Shermaine Chua, 2025