freelance
Social Media Marketing
copywriting
Copywriter
Instagram, Facebook
F&B
Michael's Coffee House wanted content that would draw coffee lovers in and keep them coming back, whether for their signature blends or seasonal specials.
With a warm, conversational brand voice already in place, I crafted captions that made each drink feel like a personal recommendation from a friend. Posts spotlighted what sets them apart: hand-crafted blends with distinct flavor profiles, playful seasonal offerings like the rose latte, and the friendly faces behind the counter.
The goal was to make followers feel the café's cozy atmosphere before they even walked through the door.

What’s your go-to cosy season drink?
A favourite amongst our customers is the iced pistachio latte! Sweet, with a tinge of bitterness, this brew is a combination of pistachio paste, sweet espresso and milk — a trio of components that have each been measured and proportioned for the perfect iced pistachio latte, a must-have on a chilly winter’s morning that is sure to hit right in the cosy feels. 😍
Drop by our cafe to get your coffee fix!

At Michaels Coffee House, we offer a range of hand-crafted coffees with a wide range of flavours. The most crucial component that makes a cup of great coffee is of course, its coffee beans. Whether you prefer a Colombian and Brazil blend that is a harmonious fusion of woodsy and fruity notes, or the Guatemala blend with its subtle chocolatey notes, our signature coffee blends combine the elements of various coffee beans to bring you coffee with the best aroma and mouthfeel.

Meet our store manager, Alex. Coffee is his fuel and people are his obsession; always with a smile, Alex constantly strives to enhance the customer experience at Michaels’ while creating an enjoyable and healthy workplace for the team.
Fun fact, aside from being a maestro at coffee brewing, our cheery store manager is also a master of languages such as Spanish, Portuguese, English and Greek!

Roses are red,
Violets are blue,
We’ve got a fabulous item on the menu
And it’s in a gorgeous pink hue. 🌹
Blending rose syrup with sweet milk, our rose latte is very popular amongst the ladies and makes for a delectable sweet treat with a sophisticated floral note.
Try it for yourself and let us know how you like it!