Sugar K

work

Social Media Marketing

copywriting

role

Content Specialist

channels

Instagram, Facebook, TikTok

industry

Beauty, Wellness

Creative Process & Strategy

Sugar K is the sister company to Kew Organicsโ€”same commitment to organic skincare and cutting-edge technology, but streamlined into 30-minute express facials for busy urbanites.

When Sugar K launched, it pioneered the express facial concept in Singapore. As competitors followed, our messaging doubled down on what made us different: results-driven treatments, high-quality organic products, and innovative technologyโ€”all in just half an hour.

Our content focused on making skincare feel accessible, not aspirational because self-care shouldn't require clearing your calendar.

caption:

๐ŸŒŸ Weโ€™ve enhanced our Sugar K treatments with 2 new steps โ€“ on the house โ€“ extending the duration by an extra 5 minutes!

โœ… Ultrasonic Scrubber
โœ… O2 Jet Peel

This is why.

โ€‹Our previous treatment steps delivered fantastic results for our customers. But we always strive to innovate and we knew that there would always be ways to do even better. So after more research and testing, we found that adding those 2 would make profound improvements to skin.

Take our Signature ๐’๐ฎ๐ ๐š๐ซ ๐Š ๐Ž๐ซ๐ ๐š๐ง๐ข๐œ ๐๐ž๐ž๐ฅ ๐ญ๐ซ๐ž๐š๐ญ๐ฆ๐ž๐ง๐ญ as an example. Weโ€™ve elevated the experience by introducing the ๐‡๐ฒ๐๐ซ๐š ๐Ž๐Ÿ ๐‰๐ž๐ญ ๐๐ž๐ž๐ฅ which utilizes precision-engineered streams of pressurized air to rid the skin of excessive dead cells and clear your pores.

We then follow up with an ๐ฎ๐ฅ๐ญ๐ซ๐š๐ฌ๐จ๐ง๐ข๐œ ๐ฌ๐ค๐ข๐ง ๐ฌ๐œ๐ซ๐ฎ๐›๐›๐ž๐ซ to draw out, loosen and remove dead skin cells, sebum and other debris to further unclog your pores on the surface level.

With surface-level debris and dead skin cells mostly eliminated, we proceed with our ๐ข๐ง-๐ก๐จ๐ฎ๐ฌ๐ž ๐จ๐ซ๐ ๐š๐ง๐ข๐œ ๐ฉ๐ž๐ž๐ฅ, made from with glycolic acid derived from sugar cane and botanical extracts. This peel deeply and thoroughly removes excess dead cells, stimulating cell renewal for a brighter, clearer complexion.

This enhanced treatment promises unclogged pores and skin so clear and healthy that thereโ€™s no need for makeup. All achieved in 25 minutes and at no additional cost. WhatsApp us at 8809 0065 to book your appointment.

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #quickfacial #glowwithsugark #makeupfreeโ€‹

caption:

Whether youโ€™re facing age-related skin issues like hyperpigmentation, dry skin and fine lines or genetics/hormone-related skin issues like sensitivity or acne, one thing is often overlooked: the importance of hydration. ๐Ÿ’ง

A well-hydrated skin is key to maintaining healthy skin elasticity, fortifying the skin barrier and regulating sebum production.

To ensure your skin stays adequately hydrated, itโ€™s crucial not only to hydrate from the inside out by sipping on water regularly throughout the day, but also to prioritize external hydration through effective skincare practices.

Integrate our Megaboost Hyaluronic+ Concentrate Serum into your daily skincare routine, applying it before moisturizer. This mighty formula delivers a mega boost of hydration and brightening benefits to deliver clear, healthy, makeup-free skin.

Shop online here: www.keworganics.com

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #quickfacial #glowwithsugark #makeupfree

caption:

Got a pimple, or sense one about to make an unwelcome appearance? Our Alfalfa & Fig Spot Solution Serum to the rescue! ๐Ÿฆธโ™€๏ธ

Get our spot solution here: https://keworganics.com/products/alfalfa-fig-spot-solution-serum

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #quickfacial #glowwithsugark

caption:

If acne persists, your dietary choices may be the culprit. ๐Ÿค”

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #quickfacial #glowwithsugark #makeupfree

caption:

Our Skin Gym Organic Treatment employs the use of microcurrent technology to strengthen your facial muscles for a long-lasting lifting effect.

Youโ€™ll notice firmer and visibly lifted skin in just 35 minutes. But donโ€™t take our word for it, experience the transformation for yourself! ๐Ÿ˜‰

To secure your slot, WhatsApp us at 8809 0065.

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #quickfacial #glowwithsugark #makeupfree

caption:

If youโ€™re dealing with combination skin (you know, the kind that is ๐‘๐‘œ๐‘กโ„Ž oily and dry at the same time ๐Ÿ˜ฉ), layering the hydrating serums and creams daily is a given. But for those of you with oily skin, adding more moisture might sound a bit backwards, but itโ€™s actually not.

Never underestimate the importance of hydration no matter your skin type.

Hereโ€™s how you can layer your serums to maximize hydration:

๐Ÿ’ง 1, Clear Skin Treatment EssenceOur best-selling essence is packed with antioxidants and vitamins to protect, calm and hydrate your skin. Its watery, lightweight formula absorbs into your skin with just a few pats, leaving instantly hydrated.

๐Ÿ’ง 2. Resurrect Synbiotic BoosterFor a strong skin barrier, our skin needs a healthy and balanced microbiome. Formulated with a synergistic blend of prebiotics and probiotics, this booster helps promote a healthy skin microbiome which would strengthen your skin barrier.

๐Ÿ’ง 3. Megaboost Hyaluronic+ Concentrate SerumThis powerhouse serum delivers long-lasting hydration that keeps your skin supple. It also further protects, brightens and strengthens while combating signs of premature ageing.

If youโ€™d like a personalised (and complimentary!) skincare consultation, reach out to us via WhatsApp at 8809 0065.

#organicskincare #organicfacial #cleanbeauty #daretobare #bareskinrocks #quickfacial #glowwithsugark #makeupfree #skincaresg

โ€‹ยฉ Shermaine Chua, 2025

email icon