freelance
Social Media Marketing
copywriting
Copywriter
Instagram, Facebook
Hospitality, Tourism
ANMON needed social content that captured the magic of desert-inspired glamping in Bintan while driving bookings and building their online presence.
Working from their brand guidelines, I developed captions that balanced wanderlust-inducing storytelling with practical value. Each post highlighted a different facet of the experience: unique accommodations, on-site dining, the TIPI Bar's craft cocktails, and nearby adventures.
The tone stayed warm and conversational, inviting followers into the "tribe". I leaned into sensory details and community-building language to reflect ANMON's ethos of connection, both with nature and fellow travelers.

ANMON - where modern comforts meet the magical escape of the desert. Book your stay with us for a one-of-kind glamping experience!
📷: @muelanthonius.photo

Hello from our lobby! 👋 This is where all paths converge and where we meet our guests for the very first time; it is also where you form your first impressions of our resort! It’s a universal truth that first impressions *do* matter (🙈), that’s why we go above and beyond to create a space that enhances our resort’s ethos from the get go. Take our grouped sitting area in our lobby for example! We’ve designed our sitting area like so to encourage conversations between our guests from varying walks of life - who knows, you may find a community of like-minded souls right here at ANMON 🤗
📷: @mbahsuro

No trip to ANMON is complete without an adventure of some sort! Sail down the Sebong River and through the Bintan Mangrove on a one-of-a-kind adventure. Experience bounteous and vibrant wildlife that will leave you in awe of nature’s splendour!
📷: @anak_bebek

While we’re usually busy ensuring that things at ANMON are running smoothly and that our tribesmates are comfortable and happy, we mustn’t forget that just like you, we need to recharge as well!
Last month, the team at ANMON gathered for a team retreat to reset and to bond. Fun, team-bonding activities aside, it was also a meaningful experience where we got to know one another better and reevaluated how we can further improve the glamping experience for our guests.
Do you recognize any of our staff in this photo? 🤭 Some have been serving you on the frontlines; manning our reception desk and whipping up cocktails at the bar, while others have been doing a stellar job of managing back-end operations!

Be spoiled for choices and indulge in tasty dishes at every meal! Not only do we offer local Indonesian cuisine, but we also have a Mediterranean menu! Our favourite? The Lamb Shakshuka — a dish starring a perfectly grilled lamb chop and served with a homemade tomato and cilantro sauce 😋
📷: @gndhmsyh

Hand-crafted by an award-winning mixologist from Singapore, our TIPI Bar serves up the most sublime concoctions you’ll ever taste! 🍸 From our signature cocktail, the Sahara Old Fashioned to our popular fruity assemblage, the Tears of Lapis Lazuli, enjoy unique blends that have been specially curated for ANMON!
The TIPI Bar is located right smack in the centre of our premise so you won’t miss it!
📷: @cecilxu