Zoey, Ordinary Folk

work

Social Media Marketing

copywriting

role

Content Specialist

channels

Instagram, Facebook

industry

Healthcare, Wellness

Creative Process & Strategy

In Asia, sex and fertility are often taboo. Conversations happen in hushed tones, and trips to the doctor for birth control can feel awkward and embarrassing.

Zoey aims to change that.

The content we create discusses sex and fertility openly, tastefully, and with a touch of humor. They're relatable, informative, and designed to make these conversations feel normal.

results

30% follower growth

on Instagram in 6 months

4x email open rates

from 8% to 32%

80+ design assets

delivered

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In light of September being PCOS awareness month, we’re resharing Nicole’s story and her experience. Read all about her journey through womanhood in this mini series!

#pcos #pcosawareness #pcosjourney

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Many infertility cases go undiagnosed because men go undiagnosed. And when this happens, women go through treatments that will not work.

Ladies, share this with your man!

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Tired of the same ol’ positions? 😵 Maybe it’s time to kick things up a notch with some ✨ V A R I A T I O N ✨ Switch things up with any combination from 1 - 5, but we highly recommend starting off with the most energy-consuming one – #4. Talk about a fun and free workout routine. 😉

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Your 2022 wrapped is here! What else made your list of top activities this year? 👀

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“Sugar-free”, “No sugar added”, “Unsweetened”...we know – food labels like these can be tricky and confusing, especially when they sound like they mean the same, but actually aren’t.

We break it down for you and answer the question you gotta be wondering: does “sugar-free” TRULY mean it’s free of sugar? 🤔🤯

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Ever experienced certain periods of the month where you just DON’T. FEEL. LIKE. MOVING.

🙌 You’re not alone!

As your hormones fluctuate throughout your cycle, so can your energy and mood, which may affect how your body approaches fitness. That’s why it may be beneficial to switch up your workout routine according to where you are in your cycle! This is also known as 𝗰𝘆𝗰𝗹𝗲 𝘀𝘆𝗻𝗰𝗶𝗻𝗴.

​© Shermaine Chua, 2025

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